Your whole team discusses an idea — you explore ways to execute it and realise that you are stuck. Your concept is excellent, but where do you go from here? 

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Your team looks at each other helplessly. Everyone has a workload that they can't clear and now this? Then a team member says "Why don't we hire an agency to handle this?"

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You think, why? When we can do everything in-house?

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Well this is why — the idea would require a range of skillsets. Think conceptualisation, copywriting, branding, design, digital marketing — now where could you find these people? Your team may comprise of some these people but not all.

 

Enter creative agencies – a team of creative professionals all in one place. They can take your idea and transform it into a working reality for you. 

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We offer you six reasons why it might be worth the money to hire an agency.

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1. Focused 

Before you hire an agency, there are key factors to consider: your project’s scope, budget, business model, values, and personality of the agency you wish to hire. This helps to create the right fit and ensures that you have a capable team for the job. The creative team will brainstorm, plan and execute the project to your satisfaction.

 

The agency does not work independently of your brand; instead, they work closely with you to understand the project needs. Therefore, this gives you the freedom to offer your opinions during every development and execution stage while the agency focuses on getting the job done well. Their time with you is targeted to achieve the project milestones.

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2. Time is Money

The greatest battle often fought within a company is with time — there never seems to be enough of it. Your team is constantly scrambling to meet deadlines, and ideas are never executed or left midway because daily operations are all-consuming. In addition, your team may not have the bandwidth to dedicate the hours of research, planning or even learning new skills for every new project.

 

Tasking key projects to a team of creative professionals ensures that your team can focus on what truly matters — growing the business and meeting the needs of your clientele.

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3. Adaptability 

Branding and marketing strategies continue to evolve, which means you need to invest in your team’s capabilities development, which can be costly and time-consuming (the learning journey may take longer than the lifecycle of a project). When you hire an agency, you immediately receive the attention of people with a diverse range of skills who are already keeping up with the latest innovations in the field. They will evolve with your project and bring the necessary skills required to complete the project successfully.

 

4. Fresh Perspective

While your team and you are experts at what works and doesn't in your business — after a time, you need a break; if your team and you suffer from idea fatigue.  A creative agency can help you see things from the outside and keep things fresh. A bird’s eye view will help you pursue new strategies and market opportunities that you may have missed in the project. An unbiased and objective perspective can often unveil strategic advantages that you may have missed and help your business #StayRelevant.

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5. Brand Consistency

As your business pushes out various projects and ideas, your brand consistency can take slowly slip away. Before you know it, your brand looks different at each turn. A creative agency will ensure that the project keeps to your brand’s tone of voice, typography, copywriting and overall presentation. They will offer a brand guideline to support your team through it.

 

The agency will take the time and effort to learn and understand your brand as well as you do — using their tools, skills and expertise to ensure your project is fulfilled to your expectations. A consistent brand image ensures that your customers know who you are wherever you are.

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6. Extend your Outreach

A creative agency works with businesses from various industries and is well connected with media partners. Networking with them and keeping in touch helps your business stay abreast of what is happening and how they can support your business. The agency will be able to connect you to the right people anytime you need them to, helping to maximise your brand’s presence and reach cost-effectively.

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Conclusion:

Working with an agency may seem like an ambitious effort, and you may feel it is only for larger companies. But, there never is a good time to set branding and strategic marketing in motion, every business needs a good brand. The best time is NOW. Over time, once you work with an agency they become like good friends. Besties that takes an effort to know what you like and how they can better things for you. Now who doesn't want that?